Brecav Emotional branding

Brecav. Emotional Branding

The ability to dream and turn thoughts into reality, means recognizing the first concept Eustachio Braia invested in. Active in the automobile industry since 1960, he observed, studied and fulfilled his wish to set up in Matera, “the town of the Sassi” the first company in the South of Italy specialized in the production of Ignition Cables. In 1985, he began to envisage a new reality for the Braia family which would change the conception of the ignition cable, transforming it from a simple, overlooked component part into a valued and important piece of equipment. Towards the end of the 1980s this intuition led the company to introduce a range of ignition cables “similar to the original” where the products have the exact same characteristics as those fitted by the car manufacturers. The greatest satisfaction for the founder of Brecav is the role his three sons carry out in the success of the company: Little by little the term "friend"
took the place of the term "customer".
The relationships enstablished
have an immeasurable value.


Antonio, the current C.E.O. and Sales Director, came into the company in 1987; Paolo, the head of production began working in 1990 and last but not least Angelo Raffaele joined his brothers in and today is the head of the import/export division. The market immediately recognized the company’s qualities which are a mix of family and entrepreneurial values that are the foundations of the company’s mission: running a successful business based on consolidated relationships with clients, suppliers, and employees, all of whom are considered a part of the Brecav family. The strength of the company, during these initial years, was its continued investment in research, employee training, company planning and customer care and its unfaltering belief in the what the company does best: make ignition cables. In 2005 Brecav began distributing direct ignition coils and in 2007 they broadened their range to include static ignition coils. This product line fitted in perfectly with the traditional core business of Brecav since, in some cases, the direct coil replaces the ignition cable. In 2009, the company entered into a joint-venture in order to directly manufacture this line of products. Today, Brecav holds a prestigious place in the domestic market and is gradually gaining a solid foothold in other EU countries and further afield.


Thanks to its extensive business network, Brecav is able to guarantee:

  • Reliability
  • Service
  • Continuous Updating
  • Technical Assistance

Brecav has been ISO certified for a number of years now and in November 2002, the company’s organization gained ISO 9001:2000 certification for the planning, production and distribution of Ignition Cables for automobiles and motorbikes, insulators and suppressors for sparkplugs and distributor caps and booster cables. We do not consider this achievement as a trophy to be shown off but rather a stepping stone towards a fulfilling future objectives for the third millennium. Brecav’s products, in accordance with art.1, paragraph 1, letter u of the EU Regulation 461/2010, meet the quality requirements relating to the use of spare parts in the repairing and maintenance of vehicles by authorized car repair specialists.

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